6 Principles for good analysis

Needs analysis is defined as a formal process focus on how a product addresses the needs of a human. It is not an official business development tool, but is considered a valuable analytical technique to better gauge the marketability of a product or a service to a human consumer. It is often used across many […]


You’ve heard of the Law of Attraction. If you’re like most marketers, you’ve also poo-poo’d the Law of Attraction, too. After all, it’s just new age hocus pocus malarkey, right? You can’t sit on your duff and attract a new television to yourself. (Well, actually you can, with the help of your credit card, Amazon […]

Marketing VS Advertising

Advertising and marketing are concepts that many people consider to describe the same thing, selling a product or service to the marketplace. However, they are distinct concepts and understanding the difference is important to ensure you give due attention to each. This article will help explain the two concepts so you can clearly approach both […]

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